The Beach Football League is an emerging tackle football league on sand.

Founded in 2023, The BFL’s mission is to create a safer, more accessible alternative to American tackle football and bring the sport to beaches all over the world — with the ultimate goal of becoming a Summer Olympic Sport.

I partnered with the BFL at its inception to build the look and feel of the brand. From the website, to the merch, to the video content on their social media - - we wanted everything to feel hyper fresh, full of energy and of course, put sports and beaches at the center of it all.

I also helped on the ground producing the live tryout events. You can see more of what that looks like in the Hampton Beach Sizzle below.